Search Engine Optimisation (SEO)
This is the term we use for a series of tasks we carry out to make sure your site is found in organic search results - or non-paid results - for words and phrases relevant to what the site is offering.
SEO is not always visible on a site, parts you can see are keywords within the build structure of a site, to making sure the keywords are throughout the text, and inbound links from other sites. However much of the work is 'behind the scenes' and includes submission to search engines and citations.
Search engines such as Google rank your pages based on how interesting the page is and how relevant the content is.